What Is Link Analysis and Why Does It Matter for SEO?

NetVerse Media
4 min readDec 7, 2021


Have you spent hours working on your SEO without much change? You should consider a link analysis. But what is a link analysis in SEO?

Link analysis can help you find websites that link to your site. Some links can be helpful, while others can hurt your rankings.

What Is Link Analysis?

In SEO, link analysis refers to reviewing the hyperlinks on other websites that point to your website. These backlinks are an essential part of getting traffic and boosting your SEO. You can use link analysis to take an in-depth look at your website and audit the links leading to it.

The results can show you any problems that may affect your search engine rankings. You can use a tool such as Siteinpecta or Google Webmaster Tools to run an analysis. There are plenty of SEO auditing tools that look at backlinks.

The program will search its database of links to find ones that go to your site. Then, you can see where you have problems. You can also disavow the links in Google’s disavow tool to show that you don’t approve of those links.

Why Do a Link Analysis?

If you optimize all of your pages for SEO but still find it hard to rank, you may have problems with your links. Conducting a link analysis can help you find links that are lowering your search engine ranking.

You may not need to analyze your links if you only have a few. In some cases, the time it takes to analyze everything isn’t worth the SEO boost you’ll get, especially at first.

But as your website grows and gets more links, you may want to conduct an analysis each quarter or month. One of the best backlink analysis tool is SEOcentralTools. You can use it for free to conduct link analysis on your website at any time.

When you have more traffic, the odds of negative links will increase. When you audit your links, you can discover new links that are affecting your SEO.

SEOCentralTools Website Link Analyzer

What to Look For

When doing a link analysis in SEO, you should look for good links and bad links. A good link is one that boosts your SEO, and it comes from a website that can help boost Google’s trust in your website.

An example of a good link is if you get an interview with a blog or online magazine. If they link back to your website, that can help boost your SEO.

However, a bad link is one that will make Google lose trust in you. If the link comes from a random website with nothing to do with your niche, that can look bad. A bad link can also come from a link scheme, where people get links from any website.

Make sure your links come from reputable sources that prove you’re an expert in your area. Then, Google will be more likely to show your links in search results.

When you’re assessing your link profile, it’s also good to look at the anchor texts used on backlinks to your website. The right anchor text will create context for the page on your site the link points at, while a poor anchor text doesn’t make sense or is too exact match and looks spammy to Google.

The Benefits of a Link Analysis

Link analysis has various benefits for your SEO strategy. Analyzing links is important when creating link building campaigns, as you only want links from reputable websites. If you get a backlink from a spammy website, link analysis can help you realize and disavow that link before it hurts your website.

Analyzing competitor’s links is also an important part of a good linking strategy. If competing websites that are outperforming your site have links from certain sources, it may be a good idea to try to get links from those same sources.

Overall, it’s important to have a clear picture of your website’s optimization, and link analysis is a vital step.

Final Thoughts

Link analysis can sound complicated, but you can find a tool online to help find links for you. Then, you can review where the links come from, and you can disavow any bad links. After that, you may see a boost in your SEO.

Are you ready to increase your SEO? Give link analysis a try.